If I were to ask people at random to explain what a brand is, I would get a variety of responses. Some might say a brand is company who makes products with a tagline and logo. Some would simply list off common name brands like Nike, Apple, or Target. Others would say it’s a person who’s reached a status in society who’s now become a household name. And some would say it’s what you mark a cow with. All of these are correct but incomplete. Yes, the logo, color scheme, and “product” (whether its goods, services or a public figure) is a very crucial aspect of branding, but it’s only the surface level.
So what exactly is a brand?
A brand is the culmination of thoughts, actions, and words. A brand reflects a common theme or a universal idea that all people can relate to. A brand moves people. It inspires action. A brand can even have the potential to change the world. How is this possible you? There’s power in words and images. And with having the right intent, you’re branding can shape reality. We see it everyday. We’ll choose a product over another because of the branding. It’s about the tone, the feeling, and quality you experience that influences you, whether you’re aware of it or not.
In the last 100 years, we’ve seen the power of brands and how corporations use the power of words and symbols to influence our decision making. This power holds great responsibility for which this medium has the potential to change paradigms. Branding literally shapes your view of reality. But what if we applied the same methodologies used by multi-billion dollar corporations and branded people? What would happen if we took that power and gave it to ourselves? How would we recreate ourselves? What kind of world would we create with it?
Spiritual branding is about sharing your truest self and reaching your fullest potential. It’s about giving your all and not expecting anything in return. It’s about being a fully integrated human being who lives with intent. It’s about taking a stand, to believe in something greater, and to confidently share yourself to the world. Personal branding allows others to see who you really are and what you are truly made of.
When it really comes down to it, you’re already a spiritual brand. Yes, you! Your ideas, past experiences, and actions reflect who you are. From what music you like, to how you dress, to what words you use, and who you associate with is creating your personal brand. You are a living and breathing brand. When we see branding in this light, we begin to see a grander perspective of what is considered a brand and it’s unlimited potential.
So the question is…
Are you going to continue living your spiritual brand through happenstance or with deliberate intent?
Are you going to continue being unaware of how your words, thoughts and actions create your current state of being?
Are you going to make a conscious choice of not only who you are, but who you wish to become?