Nowadays, if you are a psychotherapist, you cannot just rent an office space and expect your clients to come. We all need to master the art of marketing and networking. Not so long ago, everyone was focused on key words and SEO. While this is still relevant, these days social media visibility and marketing is key for your success. It gives you a “social proof” as people use social media such as Facebook daily, so you need to stay on top of current trends in marketing. Your clients want to know not only what training and credentials you have, but also who you are – as a PERSON.
This doesn’t mean that you are going to share all the private things about yourself, however knowing your hobbies, your values, and who you admire, will create a bond with your potential clients as they will be able to relate to you more.
You might be overwhelmed as there are no clear guidelines when it comes to social media, however don’t despair. With these simple guidelines you will be on your way to start making connections on LinkedIn. LinkedIn is still #1 portal for Social Media.
When I left corporate world to pursue my passion work full time, it was equally overwhelming for me, and I will be sharing what I’ve learned during the last 4 years of attending different professional development and social media trainings so you don’t have to repeat the same mistakes.
First of all, don’t worry if you don’t get everything perfect the first time. You will learn as you go.
Here are some DO’s and DON’Ts for marketing on LinkedIn.