One question I get asked a lot when working with new as well as more advanced spiritual business owners is the following:
“How do I know what to charge for my services? I have a certain price in mind, but I’m afraid that no one will pay me this much. Should I start with a fee that feels comfortable now and then move from there, or should I go straight to what I really want to charge, even at the risk of losing clients?”
This can be a tricky question to answer, because every business is different, and ultimately, you’ll have to figure out what works for you.
Also, even though I always like to say that as the creator of your reality, you are free to choose what feels right for you, it can be easy to self-sabotage once fear and emotions become part of the mix.
If you’re pricing your services too low, chances are that you’ll have difficulty attracting the right people because you’re sending out a signal that you don’t feel confident delivering what you’re promising to your dream clients.
On the other hand, charging too much can create immense amounts of resistance and overwhelm, and it may take some time to work through that until you’re ready to receive on that level—especially if you’re highly sensitive to energies.
The question is: Is this really serving you and your clients? Because let’s face it, it can feel as though you’re wasting your time battling your inner demons while you could be making a difference in someone else’s life NOW.
If this resonates with you, here’s what I recommend:
First of all, practice tuning into yourself and really feeling the sensations in your body as you’re thinking about taking that next step in your business.
What comes up for you? Does your pricing feel light, exciting, heavy, draining, or a bit like wishful thinking?
As a rule of thumb, a feeling of heaviness typically means you’re undercharging or overdelivering. Consider raising your fees or simplifying your offer, and see how that feels. If something still seems off, see if there’s anything else you can tweak to make your offer feel more aligned.
If your pricing feels like too much of a stretch, it’s time to do some soul searching.
Be honest with yourself: Where’s your desire to make that big leap really coming from?
Is it an inspired nudge from your soul? Are you secretly trying to please someone else? (E.g. your coach or peers.) Is it a shiny object that seems like a welcome way to escape from a situation of lack? (Hint: If that’s the case, release resistance to the experience of lack first, then it’ll be easier to receive what you truly desire.)
Secondly, understand this: Your pricing has nothing to do with what you are worth as a person! Instead of making it about you, make it about the value you’re offering to your ideal client.
What are the specific results your clients can expect from working with you? What are these results worth? Consider both the immediate pay-off as well as the long-term benefits. How will working with you change your ideal client’s life in the long run?
For example, an immediate result might be a $10K month or an improved love life. Over a longer period of time, that could translate into consistent $10K months, more freedom to travel, a deeper sense of fulfillment, and so on. What is that transformation worth?
The more clearly you can see the value your clients are receiving from working with you, the easier it will be for you to price your services accordingly.
As a bonus, your sales conversations will become much more natural and effortless, and offering your services to your dream clients will feel like an amazing way to make a difference in someone else’s life rather than being pushy or sleazy.
Finally, always remember: Allowing yourself to be abundantly supported on your journey is a win-win for everyone. Only when you receive what you need to keep your vibes high and your body in excellent health, you can be of the best possible service to your clients, too. Give yourself permission to embrace the wealth and happiness you know you deserve, and everyone will benefit!